Coffee & Spirits
Opening in 2012, Dichotomy Coffee & Spirits has served as a wellspring of specialty coffee and cocktails in Central Texas. Beginning with the renovation of their early 20th century, shotgun-style building, Dichotomy envisioned their own personal getaway, pre-prohibition style. Taking cues from this foundation and coupling it with contemporary sensibilities, I set out to build a brand that wove in and through the entire shop. My process began first with their logo and eventually spanned to interior graphics, wayfinding, menus, coasters, coffee mugs, shirts, and a website.