GioBatta Alimentari

Located in the charming river hamlet of Tivoli, NY GioBatta Alimentari serves the inspired and authentic Italian food of Chef Francesco Buitoni.

In 1827, Giulia Buitoni sold her heirloom gold pendant to secure a modest shop in the Village of Sansepolcro, Tuscany to make pasta. It was her own recipe for macaroni, using high quality durum wheat, that ultimately became the renowned Buitoni Pasta. With her husband Giovanni Batista—fondly nicknamed GioBatta—they created a household name and indelible brand. Francesco Buitoni, great great great great Grandson of Giulia & GioBatta, continues the tradition with Giobatta Alimentari.

The logo for this Italian trattoria was created in our studio’s kitchen, where we tried boiling bucatini, spaghetti, and linguine at different cooking times to find the most suitable for a script iteration. (Bucatini was the winner.)


Details

Studio: Louise Fili Ltd
Art Direction: Louise Fili
Design: Andy Anzollitto

File Under: Brand Identity, Print Collateral, Signage & Environmental Graphics



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